Samuel Ballard (d. 1761)
Samuel Ballard, bookseller and stationer at the Blue Ball in Little Britain.
A Dictionary of the Printers and Booksellers who were at Work in England, Scotland and Ireland from 1668 to 1725, by Henry Plomer (1922)
BALLARD (SAMUEL), bookseller in London, Blue Ball in Little Britain, 1706–33. Issued in 1706 an edition of The History of George a Green [B.M. 1077. e. 32.], and also The Clergyman's Vade Mecum. [T.C. III. 494.] He was probably related to Thomas Ballard, who was carrying on business in the same street. Samuel was still in business in 1733.
Notes & Queries "London Booksellers Series" (1931–2)
BALLARD, SAMUEL. He was publishing from his shop in Little Britain as early as 1703, though judging from Dunton's remark that "he is but young in the profession," he had only recently established himself there. He built up a nourishing business, so that by the end of our period in, 1750, he was one of the best known publishers and booksellers in London. Nichols (iii. 405) informs us that "he was many years deputy of the ward of Aldersgate Within, and died August 27, 1761. His family have been famed for moro than a century as supporters of literature."
—Frederick T. Wood, 18 July 1931